Many people interested in global and humanitarian issues advertise their positions with mobile billboards. Aside from being fairly easy to construct, individuals can cover large geographic areas in a short amount of time. Depending on the price of gas, mobile outdoor advertising can also be less expensive than other means of raising awareness of issues and products.

Typically, the best mobile advertising campaigns will be accompanied by some form of event. In this way, people that learn about various activities through the mobile billboards can follow the motorcade and get more information. It will also give a larger number of people an opportunity to participate in the dissemination of information.

Mobile billboard advertising can also be used for selling products. As an example, if a famous author is due to be in a local bookstore for an autograph session, mobile billboards can help attract customers that would not otherwise learn of the event.  In addition to garnering sales, the visiting author may well appreciate seeing a town or community go to such an effort to make sure they are able to meet as many people as possible.

In many ways, mobile outdoor advertising offers an almost rustic way of raising awareness. This in turn can help people feel more comfortable with your ideas or products. Clearly, in world where people talk on blackberries and attach cell phones to their ears, a little simplicity is very much in order. That said, mobile advertising can easily be adapted to all kinds of modern technological innovations.