Search Engine optimization learning involves working hand in glove with the strategies that the best ranking sites have used. More often than not, the most useful ways of reaching the top are the search for a proper set of keywords, the right choice of long tail keyword and phrases, the adequate density of keyword usage all along the article, the placing of keywords with emphasis on title, alt tags, and the various links used to other better ranking sites that provide relevancy to the article and are of more academic nature. 

There are many software’s available in the market that can produce most of the above and most webmasters make use of them to the extent of finding the right set of keywords that have a good search value and lesser competition. What one fails to notice or is largely unaware of, is the fact that most important use of these software’s can be to get the Google PR of the sites that correspond to your keyword article.