Once you are through with the optimization process relating to your website, it is essential that your site is notice by the leading search engines and directories, especially Google, Yahoo, Microsoft live search and ASK etc.  Of course as a new comer to the arena, one of your major concerns will be the investments you have to make for such purposes. However if you can adhere a few simple processes affordable search engine optimisation shall be within your reach. 

You should add your site to as many directories on the web as practicable.  For this purpose you may open the concerned directory site and use their “submit your site” link for the purpose of adding your site to their list. This will help your site attract extra visitors as the viewers who will come over to visit the directories will also come to know about your site and may be interested to visit your site.  In the process you will get some extra visitors improving your traffic immensely. 

For the search engines on the web, your strategy should be to enable them discovering your site.  This is possible through the on page optimisation of your site using effective key words and key phrases.  Conversely you can also get links from other well known sites and for Google, you can use the Google Adsense ads displayed on your site.  Your job is half done when you are noticed by the leading search engines on the web.