It has always been a big marketing strategy to promote the sales of a new product by any company and not even leaving behind Apple the gadget giant. Every customer loves to have a good bargain and will really get enticed when offered a free mobile phone and that too of popular brand along with the electronic gadget or any other product he/she is buying.

In 2006, to promote the popularity and sales of new iMac, Power Mac g5, MacBook or MacBook Pro amongst students, Apple offered free ipod Nano which itself cost around about $179. Offering free products has always worked, be it a case of Apple or any other electronic/ digital products company.

Sony offers free PSP (Play Station Portable) along with Sony Play station which has full Wi-Fi compatibility. Free products have always been a good lure to attract customers and potential buyer’s attention towards the new launch. In lure of free products, customers do buy the original product and this in turn increases the sales graph of the company.

Some of the most popular products that have been offered as free gift include free Nokia N95, iPod, video games, and free Nintendo ds. Not only this, marketing technique induces people to buy the original product but it also popularizes the other product and its company as well.

Both the companies are partners in the process and earn from each others profit. Monthly magazines also offer luxury items and electronic gadgets as a free gift with their various subscription plans. Almost every company has incorporated this sales technique in their business strategy and earning great profits.