Sometimes the people who are using powerful edu text links also resort to a practice popularly known as the button exchange. In such cases the participating sites display different types of button ads on their respective web pages and exchange them for credits. Like in case of the text link exchange, these button links are converted using a predetermined exchange ration into ads that are thereafter displayed on other sites.

Usually the advertisers use various methods like the banner exchange, exchange of text links and button exchanges on the web with the aim of promoting their web sites or search engine optimization through link building. Among these processes the banner ads are the most powerful process and widely used. On the other hand text links get quite considerable responses from relevant quarters though lacking the huge membership covered by banner ads.

Again, the text links get much more response compared to button links. That is why in the market these button links normally come and go and very few of them become real household names. The providers online have tried even the micro button but without much success.

Hence when you decide to buy links you may better opt for the banner or text links. Since banner links are quite expensive propositions and are not space economic, text links that are both space economic and occupies smaller space can be effectively used for the web development and search engine optimization purposes.